Tecno has reached a major milestone in the Indian smartphone market. According to Counterpoint Research’s monthly report for February 2026, Tecno has become one of the Top 3 brands in the ₹25,000 to ₹30,000 price segment. Their market share in this segment is now 12.3%. This is a significant achievement for Tecno.
This is no small feat, as this price range one of the most competitive and fastest-growing in India. Here, buyers want good cameras, smooth displays, powerful processors and reliable software, while keeping the price within their budget. Major brands like Samsung, iQOO, Realme, Motorola have been struggling here for a long time. Tecno’s rise shows that they are quickly establishing themselves in the mid-premium segment.
Why is this segment so important?
The ₹25,000–₹30,000 range is currently the fastest growing and important area in India. Buyers here are looking to upgrade from entry-level phones. They want a noticeable improvement, such as – a good screen, long-lasting battery, a powerful processor and a good camera. And Tecno has taken advantage of this opportunity to bring the right product at the right time.
How did Tecno achieve this success?
The main reason for this success is POVA Curve 2 5G. The curved display, good performance and attractive pricing of this phone have attracted many buyers. Tecno has increased its presence in the offline market and created products according to the needs of Indian buyers.
According to Counterpoint, in February 2026, Tecno has made it to the top 3 in this segment. The exact brands in the first and second positions have not been disclosed, but Tecno’s rise to the top 3 is a big news.
Current Position of Top Smartphone Brands in India
The current estimated position of top 10 brands in the overall Indian smartphone market (as per the trend for the first half of 2026) is as follows:
- Vivo – 19.8% (Top of all.)
- Samsung – 15.7%
- OPPO – 13.4% (Samsung and Oppo are both pretty close.)
- Realme – 11.9%
- Xiaomi / Redmi / POCO – 10.8% (Holding good share in mass and mid-range.)
- Apple – 9.5% (Strong in premium segment.)
- Motorola – 7.2%
- iQOO – 5.6% (Moto and iQOO are growing rapidly.)
- Tecno – 4.8% (Now in the overall Top 10 brands)
- Nothing / Lava / Others – 6.3% (Rest of share)
What does mean?
Tecno’s rise to the top 3 in the ₹25k–₹30k segment is not just a ranking. It shows that the Indian market is becoming more competitive and if new brands come in with the right products and at the right time, they can challenge the old big names.
This is good news for buyers. More competition means better features and more attractive prices. The next few months are going to be very interesting. Tecno is growing very aggressively in India, and if it maintains this momentum, it can become a bigger force in the mid-premium segment.
Counterpoint’s February 2026 report says that Tecno’s rise is part of the brands’ increasing focus on the mid-premium segment due to the slowdown in the entry-level market.
